About Joy Cioci

JOY is about….

Joy Cioci, the American designer, always had a creative spirit; drawing and painting anything that she thought was beautiful. As CIOCI got older, she realized that she can have women become her canvas and make them feel special and beautiful. CIOCI creates designs for women who want to feel inspired by a feminine, influential strength, while having a chic sense of effortless confidence. CIOCI, a Florida Native moved to NYC in 2002 to further enhance her fashion design career at FIT. During her education, she immediately interned with GUCCI and stayed with them for nearly two and half years. She worked in several different departments at Gucci's New York office from PR to special events to design work, learning about every segment of the industry. In 2004, she interned for the PUIG Fashion Group, working with the Carolina Herrera, Nina Ricci, and Paco Rabanne brands. Upon graduation in 2006, CIOCI launched her career and co-started a contemporary line called Chelsea Flower and also worked freelance for Nina Ricci as Olivier Theyskens, New York based design liaison for the Pre-Fall and Resort collections. In 2008, she launched the WiNK collection, for the NY based boutique and also sold to stores nation wide and internationally. Starting these other contemporary brands gave her the experience and desire on how to start and run a small fashion line, which lead to her to launch her eponymous collection in 2010 at Mercedes-Benz Fashion Week for the Fall/Winter 2011 collection. Each season, CIOCI has established universally flattering silhouettes for women, using exceptional fabrics and rich details creating luxurious yet wearable, everyday pieces. Retailers such as Shopbop.com had 100% sell-through success creating reorders and increased sales each season. Some of the first press successes were having dressed Brooklyn Decker at Vanity Fair’s Oscar party, and custom designing Chrissy Teigen’s 2013 Grammy dress. The most esteemed press request was from the First Lady Michelle Obama to be one of five designers picked to design her inaugural gown. Having to take a short break, CIOCI is looking forward to capturing her consumers and growing the brand each continuing season.