In 2010, Joy Cioci launched her namesake brand, JOY CIOCI. She debuted her first collection Fall|Winter 2011, at Mercedes Benz 

Fashion Week at Lincoln Center, for which she received acclaimed success in the press from Vogue, WWD, Elle, Instyle, Comso, and 

Vanity Fair magazines to name a few. As well as admiration from celebrities and trend setters like Gwynet h Paltrow, Jennifer Lawrence, 

Chrissy Teigen, and several bloggers. Having now presented five successful collections, and being carried in over 30 different retailers 

specialty and multi chain (Intermix, Shopbop, Stanley Korshak, Fred Segal, Satine, Balliets, Moda Operandi, etc.) through-out the U.S. and 

internationally. Also other honorable mentions is being one of five designers Michelle Obama The First Lady of the United States of America 

selected to design her second inaugural gown options and being selected to be apart of Vogue "style.com" Video fashion week.