In 2010, Joy Cioci launched her namesake brand, JOY CIOCI. She debuted her first collection Fall|Winter 2011, at Mercedes Benz
Fashion Week at Lincoln Center, for which she received acclaimed success in the press from Vogue, WWD, Elle, Instyle, Comso, and
Vanity Fair magazines to name a few. As well as admiration from celebrities and trend setters like Gwynet h Paltrow, Jennifer Lawrence,
Chrissy Teigen, and several bloggers. Having now presented five successful collections, and being carried in over 30 different retailers
specialty and multi chain (Intermix, Shopbop, Stanley Korshak, Fred Segal, Satine, Balliets, Moda Operandi, etc.) through-out the U.S. and
internationally. Also other honorable mentions is being one of five designers Michelle Obama The First Lady of the United States of America
selected to design her second inaugural gown options and being selected to be apart of Vogue "style.com" Video fashion week.